The Anatomy of Humbug
A deep dive into the evolving world of advertising and its methodologies.
Advertising
The Art Of Client Service
Master practical client service strategies in advertising and marketing.
The Anatomy of Humbug Summary of Key Points
The Anatomy of Humbug explores the history and theories of advertising, critically examining various approaches and methodologies that have shaped the industry.
The Art Of Client Service Summary of Key Points
This book by Robert Solomon is a comprehensive guide for advertising and marketing professionals on how to handle clients effectively.
It’s Not How Good You Are, It’s How Good You Want to Be Summary of Key Points
A guidebook to achieving success in the advertising world and beyond, offering wisdom and motivation.
How Brands Grow Summary of Key Points
A research-based book that shatters common marketing myths, presenting a new approach to brand growth.
Get Different Summary of Key Points
Get Different provides practical marketing insights and strategies for creating ads that stand out. It advises on how to differentiate businesses in a unique, impactful way.
Cashvertising Summary of Key Points
Cashvertising reveals the strategies behind successful advertisements and sales techniques. It uncovers the psychological principles that prompt people to buy and how to apply them to boost sales and marketing efforts.
The 1-Page Marketing Plan Summary of Key Points
This book simplifies the marketing plan into a single page, dividing it into nine squares, each with a specific strategy.