It’s Not How Good You Are, It’s How Good You Want to Be Summary of Key Points
A guidebook to achieving success in the advertising world and beyond, offering wisdom and motivation.
A guidebook to achieving success in the advertising world and beyond, offering wisdom and motivation.
A research-based book that shatters common marketing myths, presenting a new approach to brand growth.
Get Different provides practical marketing insights and strategies for creating ads that stand out. It advises on how to differentiate businesses in a unique, impactful way.
Cashvertising reveals the strategies behind successful advertisements and sales techniques. It uncovers the psychological principles that prompt people to buy and how to apply them to boost sales and marketing efforts.
This book simplifies the marketing plan into a single page, dividing it into nine squares, each with a specific strategy.
Positioning discusses how to create a ‘position’ in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
The Attention Merchants by Tim Wu explores the history and development of how our attention is captured and sold by advertisers and media companies.
Scientific Advertising is a foundational text on the principles of advertising and marketing. Hopkins offers practical advice, grounded in his experiences and empirical testing.
A concise guide to the essential principles of marketing by Al Ries and Jack Trout. It outlines 22 strategic rules or ‘laws’ that purport to lead to success in the marketing world.