Good Works! Summary of Key Points
Good Works! explores how companies can use corporate social responsibility to make the world a better place and gain customer loyalty in return.
Brand Loyalty
Zombie Loyalists Summary of Key Points
This book offers insights into creating a customer service culture that fosters brand loyalty, turning customers into brand ambassadors.
Good Works!
Explore how business can boost reputation and profitability through corporate social responsibility.
Zombie Loyalists
Strategic insights for transforming customers into fervent brand promoters.