Startupland Summary of Key Points
Startupland is the story of how three guys transformed a small idea into Zendesk, a global customer service software giant. It offers an honest, behind-the-scenes look at the company’s successes and challenges.
Business Development
New Sales. Simplified. Summary of Key Points
This book provides practical guidance and concrete techniques for successful prospecting and developing new business opportunities.
Building Strong Brands Summary of Key Points
‘Building Strong Brands’ by David A. Aaker outlines strategies for creating and managing successful brands. It emphasizes the importance of a brand’s identity, positioning, and equity.
The 22 Immutable Laws of Branding Summary of Key Points
The 22 Immutable Laws of Branding’ offers valuable rules for the effective branding of products or services.
The E-Myth Revisited Summary of Key Points
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It is a book written by Michael E. Gerber. It explores the myth that most businesses are started by people with tangible business skills, when in fact most are started by ‘technicians’ who know nothing about running a business. Gerber’s E-Myth shows that a successful business must have a balance of three key roles: the entrepreneur, the manager, and the technician.
New Sales. Simplified.
A practical guide to boost sales through effective prospecting and relationship-building.
The 22 Immutable Laws of Branding
Essential rules for building and maintaining strong, successful brands.