Business Strategy
Data-driven Marketing
Mastering marketing performance through data analysis and strategic decisions.
Built to Sell
Learn to build a business that thrives independently, enhancing its sale value.
Machine Platform Crowd
Insights into balancing technology and human intelligence in business and economy.
Disruptive Innovation Summary of Key Points
Clayton M. Christensen’s ‘Disruptive Innovation’ explores how small companies with minimal resources can successfully challenge established incumbents.
Data-driven Marketing Summary of Key Points
Data-driven Marketing by Mark Jeffery explores the measurable impact of marketing strategies on business performance. It emphasizes the importance of using data to make informed marketing decisions and improve ROI.
Built to Sell Summary of Key Points
Built to Sell explores the steps to create a business that can operate and grow without being dependent on its owner, making it attractive to potential buyers.
Machine Platform Crowd Summary of Key Points
This book explores the balance between minds and machines, products and platforms, and the core and the crowd in the digital age. It discusses how these balances impact businesses and economies.