Gap Selling Summary of Key Points
Gap Selling is a comprehensive guide to sales that focuses on the customer’s problems and the ‘gap’ between their current situation and their desired outcome.
Gap Selling is a comprehensive guide to sales that focuses on the customer’s problems and the ‘gap’ between their current situation and their desired outcome.
Founders at Work presents a series of interviews with founders of famous technology companies about what happened in the very earliest days.
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Flip the Script by Oren Klaff is about the art of persuasion in sales and business. It emphasizes framing ideas so that prospects feel they originated them.
Fit for Growth offers a strategic approach to cost management, focusing on investment in capabilities that drive growth while eliminating waste.
This book explores how today’s work conditions are detrimental to employees’ health and well-being, resulting in negative impacts on productivity and business outcomes.
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