The JOLT Effect Summary of Key Points
The JOLT Effect explores strategies to deal with customer indecision in sales, providing insights into buyer psychology and practical advice for closing deals.
The JOLT Effect explores strategies to deal with customer indecision in sales, providing insights into buyer psychology and practical advice for closing deals.
The Small BIG, authored by Steve J. Martin, Noah J. Goldstein, and Robert Cialdini, explores the subtle, yet powerful ways in which small changes can greatly enhance one’s ability to persuade and influence others. Drawing on extensive research in the field of persuasion science, the book presents a collection of insights and strategies that challenge conventional wisdom about what drives people to say ‘yes.’ From timing and presentation to the specific choice of words, it illuminates how minor adjustments in approach can lead to significant impacts in outcomes across various contexts, including business, sales, and everyday interactions.
Strategies for overcoming customer indecision to boost sales performance.