Give & Get Employer Branding Summary of Key Points
This book guides companies in defining their employer brand to attract and retain top talent, highlighting the strategic advantage of an effective employer brand proposition.
This book guides companies in defining their employer brand to attract and retain top talent, highlighting the strategic advantage of an effective employer brand proposition.
Do Scale provides practical advice and insights for entrepreneurs and leaders to grow their businesses without losing their original values and culture.
Built to Last examines eighteen exceptional and long-lasting companies, presenting the results of a six-year research project at Stanford University.
In ‘Think Simple’, Ken Segall explores the obsession with simplicity that lies at the heart of Apple’s success. Drawing on his experience as the creative director of the ad agency behind Apple’s iconic campaigns, Segall demonstrates how simplicity has driven Apple’s decision-making process and culture. He offers insights into the benefits of simplicity in business, illustrating with case studies from other companies that have embraced this philosophy. The book provides practical advice on how to streamline products, processes, and communications to achieve better results.
In ‘The Soft Edge: Where Great Companies Find Lasting Success,’ Rich Karlgaard argues that while the ‘hard edge’ (strategy and finance) is essential for business success, it is the ‘soft edge’ (company culture, values, trust, and teamwork) that truly differentiates enduring companies. He explores how firms that cultivate these intangible yet critical assets can thrive in the long term. Karlgaard provides examples of companies that have succeeded by fostering these elements and offers insights on how others can follow suit.
The Customer Service Revolution’ by John R. DiJulius III emphasizes the critical role of customer service in the success of a business. DiJulius argues that companies must radically overhaul their approach to serving customers to stand out in today’s competitive market. Through engaging examples and real-life case studies, he showcases how exceptional customer service can not only increase loyalty and satisfaction but also transform a company into a beloved brand. The book provides actionable strategies for creating a service culture, training employees to excel in customer interactions, and continuously measuring and improving service standards.
‘Masters of Scale,’ written by Reid Hoffman, is a guide for entrepreneurs who aim to grow their businesses rapidly and sustainably. Hoffman, a co-founder of LinkedIn and an investor at Greylock Partners, shares his insights and experiences on scaling up, drawn from his own success and interviews with famous founders. He elaborates on the strategies and mindset necessary to scale a business, with an emphasis on the importance of culture, hiring, and funding. The book is based on the popular podcast of the same name and expands on the topics discussed in its episodes.
Delivering Happiness is an insightful book written by Zappos CEO Tony Hsieh. It tells the story of how he built Zappos into a billion-dollar business with a distinctive corporate culture focused on delivering happiness to customers, employees, and even vendors, and outlines his unique approach to business and leadership.
Good to Great is a business book by Jim Collins that explores how good companies can become great companies, and how most fail to make the transition. The author and his team of researchers identify several key characteristics that are common to all companies that have made the leap from good to great. These include having a Level 5 leader, adhering to the Hedgehog Concept, using a Culture of Discipline, and using technology as an accelerator.