Salt Sugar Fat Summary of Key Points
This exposé reveals how food companies use salt, sugar, and fat to addict us to their products.
Consumer Behavior
Neuromarketing Summary of Key Points
This book explores the intersection of neuroscience and marketing, highlighting how brain science can influence consumer behavior.
Just Keep Buying Summary of Key Points
This book explores the psychology and strategy behind consumer consumption and purchasing behavior.
It’s Not the Size of the Data Summary of Key Points
This book discusses how all data, big and small, can be used strategically to predict consumer behavior and drive results.
Get Different Summary of Key Points
Get Different provides practical marketing insights and strategies for creating ads that stand out. It advises on how to differentiate businesses in a unique, impactful way.
The Science of Selling Summary of Key Points
This book delves into sales techniques grounded in scientific research. It equips sales professionals with strategies to understand buyer behavior, enhance communication, and ultimately close more deals.
YouthNation Summary of Key Points
YouthNation is a roadmap for professionals seeking to understand the millennial generation’s impact on branding and marketing, offering insights into consumer trends driven by this demographic.
You May Also Like Summary of Key Points
This book explores how individual preferences are shaped in the modern world, where choices are vast and decision-making can be complex.
Unconscious Branding Summary of Key Points
Unconscious Branding explores the neurological underpinnings of consumer behavior and the ways marketers can tap into subconscious processes to influence purchasing decisions.