The Post-Truth Business Summary of Key Points
This book explores the erosion of trust in modern brands and the rise of misinformation, proposing strategies for businesses to regain consumer confidence and authenticity.
Consumer Behavior
Paid Attention Summary of Key Points
Paid Attention explores the evolving nature of the advertising industry and how to capture consumer attention amidst a fragmented media landscape.
China’s Super Consumers Summary of Key Points
China’s Super Consumers explores the extraordinary rise of consumerism in China and how businesses can profit by understanding the Chinese consumer market.
Truth, Lies and Advertising Summary of Key Points
Truth, Lies, and Advertising: The Art of Account Planning, authored by Jon Steel, delves into the intriguing world of account planning in the advertising industry. With a mix of personal anecdotes, case studies, and theoretical insights, Steel offers a comprehensive look at how effective account planning can significantly enhance the quality and impact of advertising campaigns. He emphasizes the importance of understanding the consumer’s perspective and using this insight to guide the creative process. The book also critiques the traditional methods of advertising, advocating for a more research-driven and strategic approach to campaign development.
The Global Code Summary of Key Points
In ‘The Global Code’, author Clotaire Rapaille explores the concept of global culture and how it’s affecting businesses and marketing strategies around the world. Rapaille delves into the idea that despite cultural differences, there are universal codes and values that resonate with people globally. Through a series of detailed case studies and analyses, the book provides insights into how understanding these global codes can help companies create more effective marketing strategies, build stronger brands, and connect with consumers on a deeper level. It’s a thought-provoking examination of the intersection of culture, psychology, and business in the age of globalization.
Hooked Summary of Key Points
Hooked provides insights into how products can become an integral part of our daily routines. Using examples from successful companies, the author provides a step-by-step guide on how products can subtly influence our behaviors and create consumer habits. The book proposes the ‘Hook Model’, a four-step process that encourages customer engagement and ensures repeated use.
Salt Sugar Fat
A deep dive into how big food companies use salt, sugar and fat to make us addicted.
Salt Sugar Fat
A deep dive into how big food companies use salt, sugar and fat to make us addicted.
Neuromarketing
Unveils how to tap into customers’ brains to enhance marketing strategies.