Scientific Advertising Summary of Key Points
Scientific Advertising is a foundational text on the principles of advertising and marketing. Hopkins offers practical advice, grounded in his experiences and empirical testing.
Consumer Psychology
Brand Thinking and Other Noble Pursuits Summary of Key Points
Debbie Millman’s ‘Brand Thinking and Other Noble Pursuits’ explores the interplay between branding and culture, featuring interviews with industry leaders.
Rethinking Prestige Branding Summary of Key Points
This book delves into the strategies of successful prestige brands, exploring how they create an aura of exclusivity and cultivate customer loyalty.
Hit Makers Summary of Key Points
Hit Makers explores why certain products become popular, analyzing the psychology of consumers, the power of distribution, and the influence of trends.
Buyology Summary of Key Points
Buyology explores the subconscious thoughts, feelings, and desires that drive purchasing decisions. Lindstrom uses neuroscience to unravel the complex consumer behavior and the effectiveness of advertising.
Phishing for Phools Summary of Key Points
‘Phishing for Phools’ explores the darker side of the free market, where deception and manipulation are not anomalies but inherent features. Nobel Prize-winning economists George Akerlof and Robert Shiller argue that markets are filled with tricks and traps, which they term ‘phishing for phools’. They illustrate how manipulation spans from personal finance to politics, underlining that no one is immune. The book combines economic theory, psychological insights, and real-world examples to demonstrate how phishing affects everyone, and calls for a more enlightened capitalism that guards against deceit.
Branding Between the Ears
Unveiling the influence of cognitive science on impactful branding.