Brainfluence
Explore neuromarketing techniques for more effective consumer persuasion.
Consumer Psychology
All Marketers Are Liars
Discover how authentic storytelling shapes successful marketing.
Alchemy
Unveils the hidden psychology behind successful marketing and branding strategies.
Priceless
Explores the psychology behind pricing and how it shapes consumer perception.
Scientific Advertising
A seminal guide on the empirical approach to effective advertising.
Brand Thinking and Other Noble Pursuits
Insightful dialogues on the significance and future of branding.
Rethinking Prestige Branding
Insights into building and sustaining prestigious, coveted brands.