Creative Process

Truth, Lies and Advertising Summary of Key Points

Truth, Lies, and Advertising: The Art of Account Planning, authored by Jon Steel, delves into the intriguing world of account planning in the advertising industry. With a mix of personal anecdotes, case studies, and theoretical insights, Steel offers a comprehensive look at how effective account planning can significantly enhance the quality and impact of advertising campaigns. He emphasizes the importance of understanding the consumer’s perspective and using this insight to guide the creative process. The book also critiques the traditional methods of advertising, advocating for a more research-driven and strategic approach to campaign development.

Perennial Seller Summary of Key Points

In ‘Perennial Seller’, author Ryan Holiday explores the notion of creating work that stands the test of time. He delves into the principles of producing perennial sellers – books, music, art, or any other creative output that continues to sell year after year. Holiday provides insights into the creative process, the importance of focusing on quality, and strategies for marketing and positioning timeless work. He draws on a wide variety of case studies and his own experiences to illustrate the concepts discussed.