Sales Pitch Summary of Key Points
An engaging guide to mastering the art of sales by putting customer needs first and building enduring relationships.
Customer Relations
Gap Selling Summary of Key Points
Gap Selling is a comprehensive guide to sales that focuses on the customer’s problems and the ‘gap’ between their current situation and their desired outcome.
Sales Pitch
A practical guide to crafting effective sales pitches and building enduring customer relationships.
Gap Selling
A new sales approach focusing on customers’ problems to increase success.