Data Analysis
Data-driven Marketing
Mastering marketing performance through data analysis and strategic decisions.
Key Performance Indicators Summary of Key Points
David Parmenter’s ‘Key Performance Indicators’ is a guide on developing and using KPIs effectively to measure and drive organizational success.
Data-driven Marketing Summary of Key Points
Data-driven Marketing by Mark Jeffery explores the measurable impact of marketing strategies on business performance. It emphasizes the importance of using data to make informed marketing decisions and improve ROI.
The Sales Acceleration Formula Summary of Key Points
A blueprint for scalable and predictable revenue growth, by leveraging data, technology, and inbound selling.
The Sales Acceleration Formula
An innovative approach to boost sales using data, technology, and inbound selling.
Small Data Summary of Key Points
Small Data delves into how small, seemingly insignificant observations can provide insights into larger consumer trends.
Lean Analytics Summary of Key Points
A guide for startups to use data analytics for faster and better business decision making.
It’s Not the Size of the Data Summary of Key Points
This book discusses how all data, big and small, can be used strategically to predict consumer behavior and drive results.