The Upside of Irrationality
Explores the compelling quirks of irrational behavior and its everyday effects.
Explores the compelling quirks of irrational behavior and its everyday effects.
Excess choice can hinder satisfaction; simplifying options may increase happiness.
Illuminates common cognitive biases, enhancing decision-making and critical thinking.
Unveiling the consistent patterns behind our seemingly random choices.
Insight into the sophisticated decision-making of honeybees and their democratic process.
Leverage big data to make smarter life choices and debunk intuition myths.
Unveils how societal pressures warp individual beliefs and choices.