Think Simple Summary of Key Points
In ‘Think Simple’, Ken Segall explores the obsession with simplicity that lies at the heart of Apple’s success. Drawing on his experience as the creative director of the ad agency behind Apple’s iconic campaigns, Segall demonstrates how simplicity has driven Apple’s decision-making process and culture. He offers insights into the benefits of simplicity in business, illustrating with case studies from other companies that have embraced this philosophy. The book provides practical advice on how to streamline products, processes, and communications to achieve better results.