The New Rules of Marketing & PR
A guide to engaging customers using modern digital marketing tools.
Marketing
The IT Marketing Crash Course
A practical guide to marketing and client acquisition for IT businesses.
The Creative’s Guide to Starting a Business
Transform your creative skills into a prosperous career with expert guidance.
Scientific Advertising
A seminal guide on the empirical approach to effective advertising.
The 22 Immutable Laws of Marketing
Essential marketing principles for successful brand positioning and strategy.
Hit Makers
Dissects the making of popular hits in our modern, distraction-filled world.
Hey Whipple, Squeeze This!
Insights on crafting captivating advertisements with creativity and strategy.
Hello, My Name is Awesome
Unlock the secrets to crafting brand names that capture attention and stick.