Small Data Summary of Key Points
Small Data delves into how small, seemingly insignificant observations can provide insights into larger consumer trends.
Small Data delves into how small, seemingly insignificant observations can provide insights into larger consumer trends.
An engaging guide to mastering the art of sales by putting customer needs first and building enduring relationships.
The book chronicles Nike’s journey from a small business to a publicly-traded, global phenomenon.
Newsjacking introduces a new form of marketing by riding the wave of breaking news to gain business exposure.
This book provides practical guidance and concrete techniques for successful prospecting and developing new business opportunities.
This book explores how the blend of marketing and technology can enhance customer engagement and brand value in a digitalized world.
This book is a visionary approach to marketing where products are tailored to human needs, values and spirit.
Magic Words reveals the power of seven ‘trigger’ words that can influence people’s emotions and actions.