Good Works! Summary of Key Points
Good Works! explores how companies can use corporate social responsibility to make the world a better place and gain customer loyalty in return.
Good Works! explores how companies can use corporate social responsibility to make the world a better place and gain customer loyalty in return.
Get Different provides practical marketing insights and strategies for creating ads that stand out. It advises on how to differentiate businesses in a unique, impactful way.
Eating The Big Fish explores strategies that challenger brands use to compete with larger, established market leaders.
This book guides readers through creating a comprehensive digital marketing strategy, integrating online tools and channels for effective marketing.
This book shares the stories and strategies of food industry entrepreneurs, providing insights into launching and growing a food-related business.
Captivology explores the science behind attention, why it is captured, and how to harness it. Ben Parr presents seven ‘capture triggers’ that can be utilized to gain attention for ideas, brands, or individuals.
Seth Godin explores the concept that marketing is about storytelling, and successful marketers are those who tell authentic and believable stories.
Rory Sutherland explores the psychological mechanisms and creative strategies behind successful marketing and branding.
This book explores the power of storytelling in business and how it can be used to connect with an audience, build a brand, and ultimately succeed in a noisy digital world.