You Should Test That! Summary of Key Points
This book explains how businesses can increase conversions through systematic testing and optimization of their marketing strategies.
Marketing
Wise Guy Summary of Key Points
Wise Guy is a collection of lessons and personal anecdotes that have shaped the life of legendary business leader and investor, Guy Kawasaki. It’s part memoir, part business guide.
Unconscious Branding Summary of Key Points
Unconscious Branding explores the neurological underpinnings of consumer behavior and the ways marketers can tap into subconscious processes to influence purchasing decisions.
UnMarketing Summary of Key Points
UnMarketing argues for engagement over traditional marketing tactics, emphasizing relationships and trust-building in business for long-term success.
Ultimate Guide to Local Business Marketing Summary of Key Points
This guide offers practical strategies for leveraging online marketing to drive local business growth. It discusses SEO, paid search, and social media.
Traffic Secrets Summary of Key Points
Traffic Secrets reveals strategies for attracting more traffic to your website or funnel to increase sales and growth.
The Wealthy Freelancer Summary of Key Points
This guide offers strategies for building a successful freelance business, covering marketing, pricing, and balancing work-life.
The One Week Marketing Plan Summary of Key Points
The One Week Marketing Plan details a straightforward, step-by-step marketing plan that can be implemented in just one week. It offers a cost-effective approach for businesses to gain publicity and increase sales.
The New Rules of Marketing & PR Summary of Key Points
David Meerman Scott’s book offers a step-by-step guide to modern marketing strategies using digital tools to directly engage with customers.