The IT Marketing Crash Course Summary of Key Points
Guides technology service providers in marketing their services, with practical steps and strategies for attracting clients.
Marketing
The Creative’s Guide to Starting a Business Summary of Key Points
This guide offers practical advice on turning creative skills into a successful business. It covers identifying USP, marketing, and financial management.
Scientific Advertising Summary of Key Points
Scientific Advertising is a foundational text on the principles of advertising and marketing. Hopkins offers practical advice, grounded in his experiences and empirical testing.
The 22 Immutable Laws of Marketing Summary of Key Points
A concise guide to the essential principles of marketing by Al Ries and Jack Trout. It outlines 22 strategic rules or ‘laws’ that purport to lead to success in the marketing world.
POP! Summary of Key Points
POP! stands for ‘Purposeful, Original, Pithy,’ the principles Sam Horn uses to create attention-grabbing messages.
Hit Makers Summary of Key Points
Hit Makers explores why certain products become popular, analyzing the psychology of consumers, the power of distribution, and the influence of trends.
Hey Whipple, Squeeze This! Summary of Key Points
This book provides a witty, insightful look into the world of advertising. It offers advice on how to create compelling ads that captivate audiences.
Hello, My Name is Awesome Summary of Key Points
This book offers a practical guide to creating memorable and effective brand names. It explains the principles of impactful branding through engaging stories and real-world examples.
Getting Everything You Can Out of All You’ve Got Summary of Key Points
Jay Abraham’s book provides strategies to leverage assets, talents, and opportunities to surpass competitors and excel in business and personal life.