Persuasion
To Sell Is Human
Redefines sales, revealing everyone participates, with fresh strategies for influence.
HBR Guide to Persuasive Presentations
Techniques for crafting and delivering impactful and persuasive presentations.
How to Win Friends and Influence People
Timeless strategies for effective communication and relationship building.
Influence, New and Expanded
Master the art of persuasion and understand why people say ‘yes’.