Sales Techniques

Sell Or Be Sold Summary of Key Points

In ‘Sell Or Be Sold’, Grant Cardone explores the importance of selling in every aspect of life. He contends that whether we recognize it or not, we are all involved in sales. Cardone provides readers with strategies to enhance their sales skills, which he believes are essential for success in any field. The book covers the mindset one should adopt to become successful at selling, as well as practical techniques to improve sales efficacy. It also emphasizes the significance of selling oneself on one’s own ideas and goals as a precursor to convincing others.

Objections Summary of Key Points

In ‘Objections,’ Jeb Blount, a sales acceleration specialist, dives deep into the psychology behind objections in sales and offers a comprehensive guide to understanding, managing, and overcoming them. The book highlights that objections are not a barrier to sales but an opportunity to engage and understand the customer better. Through real-life examples, insights from neuroscience, and practical strategies, Blount equips sales professionals with the tools they need to effectively deal with objections and close more deals. This book is not just about techniques but about adopting the right mindset to see objections as a pathway to achieving sales success.