The Rules of Contagion Summary of Key Points
This book explores the principles underlying the spread of various phenomena, from viruses to viral ideas, using epidemiological models.
This book explores the principles underlying the spread of various phenomena, from viruses to viral ideas, using epidemiological models.
This book explores the emerging importance of online reputation management in the modern economy and provides insights into how individuals and businesses can thrive by maintaining a positive digital presence.
The Filter Bubble discusses how personalized search results from Google and social networks like Facebook isolate users in a ‘filter bubble’. This bubble limits exposure to diverse information.
The Dragonfly Effect demonstrates how to harness the power of social media for positive change by using four key components: Focus, Grab Attention, Engage, and Take Action.
Jaron Lanier’s ‘Ten Arguments for Deleting Your Social Media Accounts Right Now’ critiques the negative impact of social media on society, focusing on its design to addict and manipulate users.
Matt Haig’s ‘Notes on a Nervous Planet’ explores how modern society’s pace and expectations can contribute to stress and anxiety.
Zucked is a cautionary tale about the unchecked power of tech giants like Facebook and the dangers it poses to society.
Dan Pfeiffer, former senior advisor to President Obama, shares a behind-the-scenes look at the Obama presidency, the rise of social media in politics, and the tumultuous early years of the Trump administration.
UnMarketing argues for engagement over traditional marketing tactics, emphasizing relationships and trust-building in business for long-term success.