Dan Pfeiffer, former senior advisor to President Obama, shares a behind-the-scenes look at the Obama presidency, the rise of social media in politics, and the tumultuous early years of the Trump administration.
UnMarketing argues for engagement over traditional marketing tactics, emphasizing relationships and trust-building in business for long-term success.
The book delves into the often disruptive world of online trolling, analyzing its impact on mainstream culture and media.
David Meerman Scott’s book offers a step-by-step guide to modern marketing strategies using digital tools to directly engage with customers.
This book delves into the science and psychology behind bullshit, exploring how to recognize and combat misinformation, deception, and manipulative rhetoric.
This book offers a comprehensive guide for individuals and businesses looking to leverage social media platforms to improve their online presence and engage with their audience more effectively.
Reading the Comments delves into the ubiquitous world of online comments and the interactions they engender.
Luvvie Ajayi’s ‘I’m Judging You’ is a humorous and incisive collection of essays that critique our cultural norms and encourage readers to improve their personal behavior.
Hatching Twitter chronicles the conflicting personalities and tumultuous events behind the creation of the social media platform Twitter.