Positioning Summary of Key Points
Positioning discusses how to create a ‘position’ in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
Positioning discusses how to create a ‘position’ in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
Playing to Win outlines a clear and effective strategy framework for making tough business decisions to achieve competitive advantage and success.
Herb Cohen’s ‘You Can Negotiate Anything’ delves into strategies and psychological tactics for successful negotiation in various contexts.
This book explores our personal relationship with risk, how it shapes our lives and decisions, and how understanding it can improve decision-making.
The Voltage Effect by John A. List discusses why some ideas succeed and spread while others fail, emphasizing the importance of scalability.
This book provides a practical framework for individuals and organizations to adapt and thrive in challenging environments.
The One Week Marketing Plan details a straightforward, step-by-step marketing plan that can be implemented in just one week. It offers a cost-effective approach for businesses to gain publicity and increase sales.
A classic text on kenjutsu and the martial arts in general, written by the Japanese swordsman Miyamoto Musashi circa 1645.
This book offers strategies for companies to thrive in the face of uncertainty by seizing the attacker’s advantage and turning it into opportunities for growth and innovation.