The New Strategic Selling Summary of Key Points
This book presents a sales strategy focusing on careful analysis and strategic planning to win complex sales. It emphasizes a client-centered approach.
Value Proposition
Business Model Generation Summary of Key Points
Business Model Generation presents practical tools to understand, design, and implement a new business model or renovate an old one.
Selling the Invisible Summary of Key Points
‘Selling the Invisible’ is a groundbreaking guide to the unique challenges and opportunities involved in selling services, as opposed to tangible products. The book provides insightful strategies for service marketing, emphasizing the importance of building relationships, understanding customer needs, and delivering exceptional value. Through real-world examples, it illustrates how to differentiate and position services in the market effectively.
The New Strategic Selling
Strategic sales methods to engage clients and win in complex deals.
Business Model Generation
A guide to creating, analyzing, and reinventing business models.
Selling the Invisible
A guide to the challenges and strategies of marketing services.