Jay Baer and Daniel Lemin
What’s inside
Talk Triggers is a practical guide to creating actionable strategies that encourage word-of-mouth marketing and drive customer growth through unique, differentiating customer experiences.
You’ll Learn
- Understanding the power of word-of-mouth in marketing
- Learning to craft and implement Talk Triggers
- Gaining insights from real-world examples and case studies
- Measuring the success of customer experience strategies
Key Points
- The Importance of Word-of-Mouth
- Defining a Talk Trigger for Your Business
- The 4-5-6 System of Talk Triggers
- Creating Conversation-Worthy Customer Experiences
- Measuring the Impact of Your Talk Trigger
- Case Studies of Successful Talk Triggers
- Implementing and Scaling Talk Triggers
Who’s it For
- Marketing Professionals
- Business Owners
- Entrepreneurs
- Brand Managers
- Sales Executives
About the author
Jay Baer is a renowned marketing expert, speaker, and the founder of Convince & Convert. Daniel Lemin is a respected marketing strategist and consultant.