Talk Triggers. Book Summary

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Jay Baer and Daniel Lemin

What’s inside

Talk Triggers is a practical guide to creating actionable strategies that encourage word-of-mouth marketing and drive customer growth through unique, differentiating customer experiences.

You’ll Learn

  • Understanding the power of word-of-mouth in marketing
  • Learning to craft and implement Talk Triggers
  • Gaining insights from real-world examples and case studies
  • Measuring the success of customer experience strategies

Key Points

  • The Importance of Word-of-Mouth
  • Defining a Talk Trigger for Your Business
  • The 4-5-6 System of Talk Triggers
  • Creating Conversation-Worthy Customer Experiences
  • Measuring the Impact of Your Talk Trigger
  • Case Studies of Successful Talk Triggers
  • Implementing and Scaling Talk Triggers

Who’s it For

  • Marketing Professionals
  • Business Owners
  • Entrepreneurs
  • Brand Managers
  • Sales Executives

About the author

Jay Baer is a renowned marketing expert, speaker, and the founder of Convince & Convert. Daniel Lemin is a respected marketing strategist and consultant.