David J. Bland, Alexander Osterwalder
What’s inside
This book provides a practical guide on how to test business ideas efficiently using a variety of experiments and tools.
You’ll Learn
- Validating business concepts before full-scale execution
- Minimizing risks and costs associated with new ventures
- Learning methodologies for rapid experimentation
- Gaining insights into customer behavior and preferences
Key Points
- The importance of testing business ideas
- Identifying your hypotheses
- Selecting the right experiment
- Conducting the experiment
- Analyzing and interpreting results
- Learning from success and failure
- Iterating based on feedback
Who’s it For
- Entrepreneurs
- Business Students
- Product Managers
- Startup Founders
About the author
David J. Bland is a pioneer in applying lean startup methodologies to large enterprises. Alexander Osterwalder is a business theorist known for his work on business modeling.