Sheena Iyengar
What’s inside
The Art of Choosing explores how people face choices and how the process impacts their lives. It integrates psychology and philosophy to examine the nature of choice.
You’ll Learn
- Understand the psychological processes behind decisions
- Learn about the influence of culture on choices
- Reflect on how choices shape personal identity
- Gain insights to make more satisfying decisions
Key Points
- The complexity behind making choices
- Cultural differences in decision-making
- The paradox of choice and its effect on satisfaction
- How personal preferences are formed
- The impact of choice on our well-being
- The role of choice in shaping identity
Who’s it For
- Psychology enthusiasts
- Decision-makers
- Philosophy students
- Self-help readers
About the author
Sheena Iyengar is a renowned psychologist and professor at Columbia Business School, known for her research on choice and decision-making.