The Art of SEO. Book Summary

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Eric Enge

What’s inside

The Art of SEO is a comprehensive guide that explores strategies for effective search engine optimization, covering algorithms, web analytics, and keyword research.

You’ll Learn

  • Enhanced understanding of SEO mechanisms
  • Improved website visibility and search rankings
  • Skill development in keyword research and SEO strategy
  • Knowledge to effectively utilize analytics for SEO

Key Points

  • Understanding Search Engines and How They Work
  • Keyword Research and Effective Use Strategies
  • Designing for SEO and Site Architecture
  • Link-Building Strategies and Best Practices
  • SEO for E-commerce and Local Search
  • Social Media and SEO
  • Tracking Results with Analytics and Adjusting Strategies

Who’s it For

  • SEO professionals
  • Marketing students
  • Web developers
  • Business owners
  • Content creators

About the author

Eric Enge is a well-known SEO expert and speaker, the founder of Stone Temple Consulting, and a collaborator with other leading SEO specialists.