The Attention Merchants. Book Summary

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Tim Wu

What’s inside

The Attention Merchants by Tim Wu explores the history and development of how our attention is captured and sold by advertisers and media companies.

You’ll Learn

  • Understanding modern advertising’s evolution
  • Insights into strategies behind capturing consumer attention
  • Recognizing the value and use of one’s own attention
  • Learning about potential policy implications for the attention economy

Key Points

  • Origins of Capturing Attention
  • The Rise of Mass Media Advertising
  • Television and the Golden Age of Advertising
  • The Internet and Attention Reclamation
  • Social Media as the New Frontier
  • The Ethical Implications of Attention Harvesting
  • Regulating the Attention Economy

Who’s it For

  • Marketers
  • Media Professionals
  • Social Scientists
  • Historians of Technology
  • Anyone interested in the impact of advertising

About the author

Tim Wu is a prominent author, policy advocate, and professor known for coining the term ‘net neutrality’ and his expertise in media.