Tim Wu
What’s inside
The Attention Merchants by Tim Wu explores the history and development of how our attention is captured and sold by advertisers and media companies.
You’ll Learn
- Understanding modern advertising’s evolution
- Insights into strategies behind capturing consumer attention
- Recognizing the value and use of one’s own attention
- Learning about potential policy implications for the attention economy
Key Points
- Origins of Capturing Attention
- The Rise of Mass Media Advertising
- Television and the Golden Age of Advertising
- The Internet and Attention Reclamation
- Social Media as the New Frontier
- The Ethical Implications of Attention Harvesting
- Regulating the Attention Economy
Who’s it For
- Marketers
- Media Professionals
- Social Scientists
- Historians of Technology
- Anyone interested in the impact of advertising
About the author
Tim Wu is a prominent author, policy advocate, and professor known for coining the term ‘net neutrality’ and his expertise in media.