Brian Gunia
What’s inside
The Bartering Mindset reveals how thinking like a barterer can lead to more successful negotiations in contemporary life.
You’ll Learn
- Improving negotiation skills
- Adopting a new perspective on transactions
- Enhancing interpersonal relationships
- Applying historical trading principles to modern-day dealings
Key Points
- Redefining Negotiation Through Bartering
- Understanding the Barter Mindset
- Leveraging Relationships in Negotiations
- Negotiation Strategies and Techniques
- Applying Bartering Principles to Modern Negotiations
- The Psychological Aspects of Bartering
- Case Studies and Practical Applications
Who’s it For
- Negotiators
- Entrepreneurs
- Sales Professionals
- Business Students
- Individuals interested in self-improvement
About the author
Brian Gunia is an associate professor at the Johns Hopkins Carey Business School with insights into negotiation and conflict resolution.