The Bartering Mindset. Book Summary

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Brian Gunia

What’s inside

The Bartering Mindset reveals how thinking like a barterer can lead to more successful negotiations in contemporary life.

You’ll Learn

  • Improving negotiation skills
  • Adopting a new perspective on transactions
  • Enhancing interpersonal relationships
  • Applying historical trading principles to modern-day dealings

Key Points

  • Redefining Negotiation Through Bartering
  • Understanding the Barter Mindset
  • Leveraging Relationships in Negotiations
  • Negotiation Strategies and Techniques
  • Applying Bartering Principles to Modern Negotiations
  • The Psychological Aspects of Bartering
  • Case Studies and Practical Applications

Who’s it For

  • Negotiators
  • Entrepreneurs
  • Sales Professionals
  • Business Students
  • Individuals interested in self-improvement

About the author

Brian Gunia is an associate professor at the Johns Hopkins Carey Business School with insights into negotiation and conflict resolution.