Dr. David Lewis
What’s inside
The Brain Sell’ explores the intersection of neuroscience and marketing, examining how companies use psychological techniques to influence consumer behavior.
You’ll Learn
- Understanding consumer decision-making processes
- Learning marketing strategies grounded in neuroscience
- Gaining insights into ethical considerations in marketing
- Anticipating future marketing trends based on scientific research
Key Points
- The Science of Shopping
- Neuromarketing Tactics
- Psychological Triggers in Advertising
- The Influence of Sensory Marketing
- Ethical Considerations of Consumer Manipulation
- Future Trends in Neuroscience and Commerce
Who’s it For
- Marketers
- Business Owners
- Consumer Psychologists
- Neuroscientists
- Students of Marketing
About the author
Dr. David Lewis is a neuropsychologist and international expert in consumer behavior and neuromarketing.