Marty Neumeier
What’s inside
The Brand Gap explores the distance between business strategy and design, offering a unified theory and tools to bridge this gap for brand success.
You’ll Learn
- Gain insights into effective brand differentiation
- Learn to align business strategy with brand design
- Understand how to create a compelling brand identity
- Discover methods for innovative brand evolution
Key Points
- Differentiate your brand from competitors
- Bridge the gap between logic and imagination
- Create a ‘charismatic brand’
- Use the five disciplines of branding
- Understand the ‘new brand mindset’
- Innovate to stay ahead in the market
- Harness brand collaboration and evolution
Who’s it For
- Marketing Professionals
- Business Owners
- Brand Managers
- Designers
- Entrepreneurs
About the author
Marty Neumeier is an author and speaker specializing in brand strategy, innovation, and design, with decades of expertise.