The Brand Gap. Book Summary

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Marty Neumeier

What’s inside

The Brand Gap explores the distance between business strategy and design, offering a unified theory and tools to bridge this gap for brand success.

You’ll Learn

  • Gain insights into effective brand differentiation
  • Learn to align business strategy with brand design
  • Understand how to create a compelling brand identity
  • Discover methods for innovative brand evolution

Key Points

  • Differentiate your brand from competitors
  • Bridge the gap between logic and imagination
  • Create a ‘charismatic brand’
  • Use the five disciplines of branding
  • Understand the ‘new brand mindset’
  • Innovate to stay ahead in the market
  • Harness brand collaboration and evolution

Who’s it For

  • Marketing Professionals
  • Business Owners
  • Brand Managers
  • Designers
  • Entrepreneurs

About the author

Marty Neumeier is an author and speaker specializing in brand strategy, innovation, and design, with decades of expertise.