The Branding of Polaroid. Book Summary

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Kathleen Thorne-Thomsen

What’s inside

A history of the Polaroid company, exploring its innovation, brand evolution, and cultural impact through various eras.

You’ll Learn

  • Understanding brand evolution
  • Learning about innovative marketing
  • Gaining insights into business history
  • Appreciating the interplay between technology and culture

Key Points

  • Origin and rise of Polaroid
  • Innovations in instant photography
  • Marketing strategies shaping brand
  • Cultural significance and impact
  • Challenges and reinventions
  • Legacy in the digital age

Who’s it For

  • Business enthusiasts
  • Marketing professionals
  • Photography aficionados
  • Brand managers
  • History buffs

About the author

Kathleen Thorne-Thomsen is an adept writer, known for her works on historical and cultural topics.