David J. Linden
What’s inside
This book explains how certain activities and substances can activate the brain’s pleasure circuits, influencing our behavior and choices.
You’ll Learn
- Understanding the neuroscience of pleasure
- Insight into addiction and compulsive behaviors
- Knowledge about how everyday activities affect the brain
- Exploring the balance between pleasure and addiction
Key Points
- The brain’s reward system and pleasure
- How fatty foods highjack pleasure circuits
- The link between exercise and pleasure
- Marijuana’s effect on the brain
- Generosity and its rewards
- Alcohol’s dual impact on pleasure
- Learning and gambling’s addictive nature
Who’s it For
- Neuroscience enthusiasts
- Psychology students
- General readers interested in human behavior
- Healthcare professionals
About the author
David J. Linden is a renowned neuroscientist with a talent for making complex science accessible and engaging.