Donald A. Norman
What’s inside
The Design of Everyday Things by Donald A. Norman advocates for user-centered design and emphasizes the importance of understanding user needs and limitations in product design. The book is a critique of poor product design and a guide to the fundamental principles of good design, including visibility, mapping, and feedback.
You’ll Learn
- Improve your understanding of good and bad design
- Gain insights into user-centered design principles
- Learn how to anticipate and cater to user needs in design
- Understand the impact of design on human behavior and perception
Key Points
- Failures and errors are often not the users’ fault but the design’s
- Good design is user-centered
- Principles of good design: visibility, mapping, and feedback
- Designers must understand and anticipate user needs
- Constraints in design can actually promote usability
- Design can impact the way people interact and interpret the world
- The role and responsibility of designers in shaping our everyday experiences
Who’s it For
- Design Professionals
- Product Managers
- Engineers
- Students in Design Fields
- Readers interested in User-Centered Design
About the author
Donald A. Norman is a cognitive scientist, professor, and author. Known for his expertise in usability engineering and cognitive science, he has written several books on user-centered design and cognitive psychology.