Andy Smith and Jennifer Aaker
What’s inside
The Dragonfly Effect demonstrates how to harness the power of social media for positive change by using four key components: Focus, Grab Attention, Engage, and Take Action.
You’ll Learn
- Learning to leverage social media effectively
- Understanding the power of storytelling in digital campaigns
- Improving engagement with audiences
- Gaining insights on driving social change through online platforms
Key Points
- Focus on a single concrete goal
- Use storytelling to grab attention
- Design to engage with the audience
- Streamline the path to participation
- Harnessing social media for social good
- Case studies of successful campaigns
- The importance of authenticity in messaging
Who’s it For
- Social media enthusiasts
- Marketing professionals
- Non-profit organizers
- Entrepreneurs
- Advocates for social change
About the author
Authors Andy Smith and Jennifer Aaker are renowned experts combining insights from Silicon Valley and the field of social psychology.