William Strauss and Neil Howe
What’s inside
The Fourth Turning is a book by William Strauss and Neil Howe which presents a theory that American history can be described in a four-stage cycle of generational types and recurring mood eras in American generations. According to the authors, these cycles have defined American history, and they will continue to repeat in predictable, four-generation cycles stretching into the future.
You’ll Learn
- Understand American historical patterns and trends
- Predict possible future societal developments
- Gain a new perspective on the role of generations in shaping history
- Appreciate the importance of societal moods and generational archetypes
Key Points
- The Concept of the Four-Generation Cycle
- First Turning: High
- Second Turning: Awakening
- Third Turning: Unraveling
- Fourth Turning: Crisis
- The Role of Prophets, Nomads, Heroes, and Artists
- Predicting the Future with Generational Theory
Who’s it For
- Historians
- Sociologists
- Politicians
- Students of American culture
- Anyone interested in societal trends
About the author
Authors William Strauss and Neil Howe are historians and social commentators known for their groundbreaking work on generational theory. Their insights have influenced fields ranging from marketing to political strategy.