John Coates
What’s inside
The book explores the connection between human biology and economic risk-taking, blending neuroscience, economics, and psychology.
You’ll Learn
- Understanding the biological basis of risk-taking
- Gaining insights into economic booms and busts
- Learning to manage physiological responses in stressful situations
- Enhancing decision-making by understanding gut feelings
Key Points
- The physiology of risk-taking and stress
- Impact of hormones on traders’ behavior
- The biology behind financial boom and bust cycles
- Gut feelings and their role in decision-making
- How to manage biological responses in high-stress environments
- The feedback loop between body and market
Who’s it For
- Economists
- Traders
- Psychologists
- Neuroscience Enthusiasts
- Anyone interested in the biological underpinnings of decision-making
About the author
John Coates is a former Wall Street trader turned Cambridge neuroscience researcher, exploring the biological roots of economic behavior.