The Inevitable. Book Summary

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Kevin Kelly

What’s inside

Kevin Kelly explores 12 trends in technology that will define the next thirty years and transform our lives.

You’ll Learn

  • Insight into future technological trends
  • Understanding the impact of technology on society
  • Fostering an innovative mindset
  • Strategic planning for future business opportunities

Key Points

  • Becoming: The shift from fixed products to always upgrading services and subscriptions
  • Cognifying: The rise of smart everything, from toys to cities
  • Flowing: The inevitable move towards streaming and real-time feeds
  • Screening: The transformation of all media into screens
  • Accessing: The preference for accessing over owning
  • Sharing: The increasing importance of collaborative consumption
  • Filtering: The challenge of personalizing information while avoiding information overload
  • Remixing: The blending of products, ideas, and cultures
  • Interacting: The evolution of interaction from typing to talking with machines
  • Tracking: The expansion of quantified self and data tracking
  • Questioning: Questioning assumptions to foster innovation
  • Beginning: Embracing change and the inception of new ways of thinking and doing

Who’s it For

  • Tech enthusiasts
  • Entrepreneurs
  • Futurists
  • Innovators
  • Strategy professionals

About the author

Kevin Kelly is the founding executive editor of ‘Wired’ magazine and a former editor of the ‘Whole Earth Review’.