The Innovator’s Hypothesis. Book Summary

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Michael Schrage

What’s inside

The book argues for using quick, cheap experiments to test business innovation, rather than relying on intuition. It offers a practical approach to innovation and experimentation within companies.

You’ll Learn

  • Understanding of efficient innovation strategies
  • Learning to implement low-cost experiments
  • Insight into reducing risks in new ventures
  • Inspiration from real-world success stories

Key Points

  • The power of cheap experiments over pure intuition
  • Five-by-five framework for innovation
  • Reducing risk in business innovation
  • Building a culture of experimentation
  • Case studies of successful iterative processes
  • Implementing the hypothesis-driven approach
  • Balancing creativity with structure in innovation

Who’s it For

  • Business professionals
  • Entrepreneurs
  • Innovators
  • Managers
  • Product developers
  • Strategy officers

About the author

Michael Schrage is a research fellow at MIT Sloan School’s Center for Digital Business, known for his work on innovation and technology strategy.