Michael Schrage
What’s inside
The book argues for using quick, cheap experiments to test business innovation, rather than relying on intuition. It offers a practical approach to innovation and experimentation within companies.
You’ll Learn
- Understanding of efficient innovation strategies
- Learning to implement low-cost experiments
- Insight into reducing risks in new ventures
- Inspiration from real-world success stories
Key Points
- The power of cheap experiments over pure intuition
- Five-by-five framework for innovation
- Reducing risk in business innovation
- Building a culture of experimentation
- Case studies of successful iterative processes
- Implementing the hypothesis-driven approach
- Balancing creativity with structure in innovation
Who’s it For
- Business professionals
- Entrepreneurs
- Innovators
- Managers
- Product developers
- Strategy officers
About the author
Michael Schrage is a research fellow at MIT Sloan School’s Center for Digital Business, known for his work on innovation and technology strategy.