The Little Red Book of Selling. Book Summary

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The Little Red Book of Selling

Jeffrey Gitomer

What’s inside

Jeffrey Gitomer’s ‘The Little Red Book of Selling’ provides practical insights on how to boost sales performance. It offers strategies to stay motivated, connect with customers, and close deals more effectively.

You’ll Learn

  • Enhanced understanding of effective selling techniques
  • Improved customer engagement and relationship management
  • Boosted sales performance and closing abilities
  • Greater confidence and motivation in sales roles

Key Points

  • Principle of Personal Belief in the Product
  • Building Strong Relationships with Customers
  • Creating and Communicating Value Effectively
  • The Importance of Preparation and Knowledge
  • Leveraging Creativity and Uniqueness in Sales
  • Using Positive Attitude and Enthusiasm as a Sales Tool
  • Closing Techniques That Work

Who’s it For

  • Sales professionals
  • Business owners
  • Marketing students
  • Entrepreneurs

About author

Jeffrey Gitomer is a dynamic author and speaker specializing in sales, customer service, and success. His engaging methods have made him highly sought after.