Rob Fitzpatrick
What’s inside
The Mom Test is a practical guide to customer conversations that reveal true insights for entrepreneurs. It helps distinguish between compliments and useful feedback.
You’ll Learn
- Learning effective customer interview techniques
- Distinguishing between flattery and valuable feedback
- Validating a business idea before investing heavily
- Improving product development with real user insights
Key Points
- Talk to customers without bias
- Ask good questions
- Avoid bad data
- Interpret customer responses
- Build a product people want
- Identify real pain points
- Validate business ideas properly
Who’s it For
- Entrepreneurs
- Startup Founders
- Product Managers
- Business Students
- Market Researchers
About the author
Rob Fitzpatrick is an entrepreneur experienced in teaching startups how to execute customer development and validate their business ideas effectively.