The Myths of Creativity. Book Summary

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David Burkus

What’s inside

This book debunks the common myths about creativity in the workplace and offers insight into how innovation really occurs.

You’ll Learn

  • Understanding the true nature of creativity
  • Improving personal and team innovation processes
  • Overcoming creative blocks and misconceptions
  • Learning strategies to foster a creative environment

Key Points

  • Debunking the Eureka Myth
  • Exploring the Breed Myth
  • Analyzing the Originality Myth
  • Challenging the Expert Myth
  • The Incentive Myth and Its Flaws
  • The Mousetrap Myth’s Misconceptions
  • The Lone Creator Myth Versus Collaborative Innovation

Who’s it For

  • Creatives
  • Business Leaders
  • Entrepreneurs
  • Innovators
  • Management Teams

About the author

David Burkus is a best-selling author, sought-after speaker, and associate professor who challenges traditional business practices.