David Burkus
What’s inside
This book debunks the common myths about creativity in the workplace and offers insight into how innovation really occurs.
You’ll Learn
- Understanding the true nature of creativity
- Improving personal and team innovation processes
- Overcoming creative blocks and misconceptions
- Learning strategies to foster a creative environment
Key Points
- Debunking the Eureka Myth
- Exploring the Breed Myth
- Analyzing the Originality Myth
- Challenging the Expert Myth
- The Incentive Myth and Its Flaws
- The Mousetrap Myth’s Misconceptions
- The Lone Creator Myth Versus Collaborative Innovation
Who’s it For
- Creatives
- Business Leaders
- Entrepreneurs
- Innovators
- Management Teams
About the author
David Burkus is a best-selling author, sought-after speaker, and associate professor who challenges traditional business practices.