The New Rules of Marketing & PR
A guide to engaging customers using modern digital marketing tools.
Summary of 7 Key Points
Key Points
- The Shift from Traditional to New Media
- Creating a Marketing and PR Strategy
- Leveraging Blogs and Social Media
- The Power of Online Video and Podcasts
- Mobile Marketing and Applications
- News Releases for the Digital Age
- Viral Marketing and Its Impact
key point 1 of 7
The Shift from Traditional to New Media
The shift from traditional to new media has created a shift in the marketing landscape by enabling communication to be bidirectional. Unlike traditional media where information flow is one-way, new media allows for interactive communication. This interactivity is not just from the company to the consumer but also vice versa. It gives the consumers the power to respond, share their views, and directly engage with the company. This has resulted in a more consumer-centric approach in marketing strategies…Read&Listen More
key point 2 of 7
Creating a Marketing and PR Strategy
Creating a Marketing and PR strategy in the new age demands a keen understanding of the power of the internet and social media. It’s necessary to create a dynamic, digital presence that attracts and maintains the attention of the target audience. This is achieved by producing quality, engaging content that speaks directly to their needs and desires. The strategy should also incorporate SEO practices to increase visibility on search engines and extend reach…Read&Listen More
key point 3 of 7
Leveraging Blogs and Social Media
Blogs and social media platforms have empowered businesses to engage customers in non-traditional ways. They serve as effective channels for spreading information and promoting interaction. When used strategically, they can shape public opinion, and drive traffic and potential customers to a company’s website or product. They offer an authentic and immediate way to communicate with the public, and allow for target-specific marketing, where content can be tailored to suit different audiences…Read&Listen More
key point 4 of 7
The Power of Online Video and Podcasts
Online videos and podcasts present a unique opportunity to reach and engage with audiences. They are powerful tools due to their ability to tell engaging stories, illustrate complex concepts, and convey emotions effectively. These digital mediums can be utilized to create content that is both informative and entertaining, making it more likely to be shared and remembered by viewers or listeners. This is immensely important in the realm of digital marketing and PR where capturing and maintaining the attention of your audience is crucial…Read&Listen More
key point 5 of 7
Mobile Marketing and Applications
Mobile marketing, as described, is a dynamic, interactive, and personalized form of communication between a business and its customers. It is not simply about the digitization of traditional marketing methods. Rather, it is about harnessing the unique capabilities of mobile devices to deliver messages that are timely, location-specific, and tailored to the individual consumer’s interests and needs. The advantage of mobile marketing is that it allows businesses to engage with their customers in the context of their daily lives, at a time when they are most likely to be receptive to marketing messages…Read&Listen More
key point 6 of 7
News Releases for the Digital Age
In the digital age, news releases have evolved beyond the traditional static press releases primarily aimed at journalists. They have become dynamic tools that allow businesses to communicate directly with their target markets. These new-age news releases can include multimedia elements like videos and images, as well as hyperlinks to related content, making them more engaging and interactive for the audience…Read&Listen More
key point 7 of 7
Viral Marketing and Its Impact
Viral marketing, as discussed, is a unique approach that leverages the interconnectedness of the digital world to spread messages and content rapidly, much like a biological virus. It taps into social networks, digital content, and the inherent human desire to share and connect. When a piece of content becomes viral, it reaches a massive audience in a short span of time, generating buzz and significantly increasing visibility. This phenomenon happens when people voluntarily share the content, resulting in exponential growth in its reach…Read&Listen More