Robert B. Miller, Stephen E. Heiman
What’s inside
This book presents a sales strategy focusing on careful analysis and strategic planning to win complex sales. It emphasizes a client-centered approach.
You’ll Learn
- Improved understanding of complex sales
- Enhanced ability to identify and engage decision-makers
- Skills to adapt sales approach to different buyers
- Strategies for creating compelling value propositions
Key Points
- Strategic Analysis of the Sales Process
- Identifying Key Decision Makers
- Adapting to Different Buyer Personalities
- Aligning Sales Tactics with Buyer Values
- Developing Unique Value Propositions
- Managing Sale Cycles Effectively
- Building Long-Term Client Relationships
Who’s it For
- Sales professionals
- Business owners
- Marketing students
- Sales managers
- Entrepreneurs
About the author
Robert B. Miller and Stephen E. Heiman are acclaimed authors known for their expertise in sales techniques and strategies.