William Ury
What’s inside
This book offers guidance on how to assert oneself while maintaining relationships and respect through the use of a ‘Positive No’.
You’ll Learn
- Enhancing negotiation skills
- Balancing assertiveness and empathy
- Maintaining personal and professional relationships
- Developing effective communication strategies
Key Points
- The Complications of Saying No
- The Concept of a Positive No
- The Yes-No-Yes Formula
- Setting Boundaries with Respect
- The Power in Self-Value
- Navigating Personal and Professional Relationships
- Transformative Ways to Negotiate
Who’s it For
- Negotiators
- Business Professionals
- People Pleasers
- Conflict Resolvers
- Self-help Enthusiasts
About the author
William Ury, co-founder of Harvard’s Program on Negotiation, is a renowned mediator and influential writer on negotiation.