The Power of Visual Storytelling. Book Summary

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Ekaterina Walter, Jessica Gioglio

What’s inside

This book provides strategies for leveraging photos, videos, infographics, and other visuals to craft compelling stories for marketing a brand on social media.

You’ll Learn

  • Understanding the importance of visual content in marketing
  • Learning to create impactful visual stories
  • Enhancing social media engagement through visuals
  • Gaining insights into visual content performance measurement

Key Points

  • The rise of visual social media
  • Elements of a good visual story
  • The psychology behind visual storytelling
  • Crafting a visual storytelling campaign
  • Integrating visuals into various platforms
  • Measuring the impact of visual storytelling
  • Future trends in visual media

Who’s it For

  • Marketing Professionals
  • Social Media Managers
  • Graphic Designers
  • Entrepreneurs
  • Brand Strategists

About the author

Ekaterina Walter and Jessica Gioglio are renowned marketing experts with extensive experience in brand strategy and social media.